Kevin Udy is an AI and digital marketing consultant in Northern Colorado with 19+ years in search, paid media, analytics, and web development. He helps businesses get found in search and AI tools, and put AI to work in their own operations.
He started as a web developer, quickly expanded into SEM & SEO, and spent more than a decade at Fort Collins agencies before launching his own consultancy in 2018. He has also worked with Clarion Blue since 2020, growing from freelance specialist to the agency's AI & Digital Marketing Director.
He builds apps, tools and utilities, skills, and processes with AI every day and stays on top of how AI search and visibility work in a space that never stops evolving.
May 2018 – Present (8 yrs, 5 mos) — Independent consultancy working directly with agencies and business owners on SEO, paid search, social advertising, analytics, and web development. A growing share of clients also come for AI consulting: figuring out which AI tools are worth adopting, automating repetitive work, integrating AI into their business processes, and adapting their web visibility and marketing strategy for the generative and agentic AI era. Working one-on-one means doing the hands-on work directly, not handing it off through layers of agency account management.
AI consulting
SEO & AI search
Paid search & social
Analytics
Automation
CBClarion Bluewww.clarion-blue.com/about › Fort Collins, CO
2020 – Present (6+ yrs) — Started in 2020 as a freelance digital marketing specialist for Clarion Blue, a Fort Collins marketing strategy agency. As the team grew, so did the role: now leads the agency's technical SEO and generative engine optimization (GEO) work, including AI visibility and technical site audits, keyword research, and on-page SEO and GEO plans for B2B professional services, local service businesses, and e-commerce brands.
AI visibility
Technical SEO & AI search
Site audits
NMNerdyMind Marketingnerdymind.com › Fort Collins, CO
March 2012 – April 2018 (6 yrs, 1 mo) — Built and executed digital marketing campaigns with a focus on creativity backed by data. Collaborated on web development and UX projects, managed client accounts, and kept projects on track. Also developed the agency's digital marketing processes and trained fellow marketing team members.
September 2007 – February 2012 (4 yrs, 5 mos) — Started as the company's sole web developer and quickly expanded into SEM & SEO. Handled everything from requirements gathering to site builds to SEO audits, keyword research, and PPC campaign management. Good foundation for understanding how the technical and marketing sides connect.
A side project that got serious. PizzaLogic calculates baker's percentages, temperature-adjusted yeast, and fermentation schedules for Neapolitan, New York, Detroit and a dozen other styles, with recipes and step-by-step instructions to match. It's designed to teach while you use it, so each bake builds real dough know-how. Web, iOS, and Android, in English and Spanish.
AI-assisted build, taken all the way from web app to App Store and Google Play releases.
Hundreds of cloud photos shot along the Front Range and shared under Creative Commons. Images from the archive have been licensed for ad campaigns by Air Jordan, Hyundai, and GMC, and one is a source for a Cloud Data Set from Disney Animation.
Rebuilt with AI in 2026: 272 WordPress posts moved to a fast, plugin-free site without breaking a single original URL.
Built with AI-assisted development, then reviewed, tested, and maintained by Kevin. Most run his business or client work every day.
AAI Mention TrackerInternal tool
AI Mention Tracker — what AI assistants recommend when customers ask
Asks the questions a real customer would, with web search on and no special prompting, across ChatGPT, Claude, Gemini, Perplexity, and Google's AI Overviews and AI Mode. Then it reports which businesses get mentioned and how. Built to measure AI visibility for clients.
Next.js app.
SSEO MCP ServerInternal tool
SEO MCP server — SEO data inside an AI assistant
Connects AI assistants like Claude to SEMrush data, live Google results, and Screaming Frog crawls, so keyword research, rank checks, AI Overview checks, and technical site audits can run from a single conversation.
TypeScript MCP server.
TTime TrackerInternal tool
Time tracker — a custom replacement for Harvest
Harvest worked fine until Bending Spoons bought it and the bill started growing faster than the business. Rather than pay more for the same tool, Kevin built his own time tracker around how a solo consultancy actually works. His business runs on it today, and it has never sent him a pricing update.
PHP web app.
RRadarInternal tool
Radar — a personal knowledge and to-do system that replaced scattered apps
Notes, to-dos, and ideas organized by area of life instead of scattered across files and apps. It runs on web, desktop, and phone, takes voice capture, and connects to Kevin's self-hosted AI agent so it can read and add to the same notes.
React and Supabase.
GGame Night NexusInternal tool
Game Night Nexus — whose turn is it to pick?
Replaced a spreadsheet for a friend group's weekly co-op video game night. It tracks the game picker rotation, pulls game details from Steam, compiles metrics on games played over time, and nudges anyone who hasn't checked in on Discord.
PHP and SQLite.
What clients and colleagues say
Kevin has been on the back end of my websites since 2011. I always value his opinion on what would work best and in fact, generally just do what he recommends because it works! Kevin always completes things on time and on budget.
Angel KwiatkowskiFounder, Cohere Coworking Community
Kevin is exactly who you want on your team when marketing objectives get difficult or complex.
Megan LovelandFormer colleague, now Director, Global Marketplaces Marketing at Crocs
Kevin provides a rare blend of creativity and technical competence that is hard to find in online marketing. Highly recommended!
John FotheringhamFounder, L2 Mastery
I work with Kevin regularly and he is a phenom.
Laurie MacomberFormer owner, Blue Skies Marketing
Skills
Strategy
Digital Marketing Strategy
AI Strategy & Adoption
Content Strategy
eCommerce Marketing
Email Marketing
Search & acquisition
SEO / Technical SEO
AI Search Optimization (GEO / AEO)
AI Visibility Tracking
Structured Data / Schema
Local SEO
Google Ads / Paid Search
Paid Social
Analytics & UX
Google Analytics (GA4)
Conversion Tracking
A/B Testing
UX & Information Architecture
Reporting & Data Analysis
Development
AI-Assisted Development
MCP & AI Integration
Custom WordPress
Shopify
Web Apps & Tools
Operations
Project Management
CRM Configuration & Management
Workflow & Marketing Automation
Off the clock
Cloudscape Photography
Pizza Making
Wine & Mead Making
Karaoke
People also ask
Is Kevin taking on new clients?
Yes, through his consultancy, Kevin Udy Digital Marketing. He works with business owners directly on search, AI visibility, and AI adoption, and as a flexible senior resource for agencies. The fastest way to start is the contact form below.
What is GEO (or AEO, or AI SEO), and does it replace SEO?
The industry hasn't settled on a name yet: generative engine optimization (GEO), answer engine optimization (AEO), and AI SEO all describe the same work, getting your business cited in AI answers from tools like ChatGPT, Perplexity, and Google's AI Overviews. It doesn't replace SEO. Those tools run searches before they answer, so the sites that rank well and explain themselves clearly are the ones they quote.
Does Kevin use AI in client work?
Yes, as a tool in the process, not the product. AI speeds up building, research, and analysis, which leaves more time for what clients hire him for: strategy, judgment, and careful review. Recommendations come from Kevin, not an LLM, and nothing ships to a client without him checking it himself.
Why does this page look like a search result?
Because that's the job. Kevin spends his days thinking about how people and AI tools find businesses, so his own page answers the question you'd type to find him.
What does Kevin do outside of work?
Parents a busy toddler, builds side projects like PizzaLogic, photographs clouds, makes wine and mead, gardens, and sings karaoke once in a blue moon.
Didn't find what you were looking for?
Ask Kevin directly. Project ideas, agency overflow work, or a question about search in the AI era are all fair game.
